If Seldon Laboratories LLC's technology isn't cool enough (carbon nanotubes for water purification), then the origins of its name alone would qualify the company for coolness (in the scifi nerd kind of way).
Incidentally, the name "Seldon" comes from Hari Seldon, the
protagonist in a series of novels written by science fiction author
Isaac Asimov. In the novels, Seldon's scholarly research helps save a
future galactic empire of humans from anarchy.
"We believe our product can clean the water of the world," (CEO Alan) Cummings said. "... and that's one small step to saving the universe." More here
A longing for paradise regained