NanoNovus is dedicated to providing timely and succinct analysis on nanotechnology developments from a business and investment perspective. It will seek to do two separate things. First, it will discuss in relatively non-technical and jargon-free terms how new scientific and business-related nanotechnology developments might alter the commercial and competitive landscape. Secondly, due to the growing interest of individual investors in nanotechnology, the site will offer occasional analysis on nanotechnology companies.
What I hope to accomplish with NanoNovus is to create a space whereby more people—especially those who are not necessarily comfortable with their understanding of nanotechnology—can seek information and gain an understanding about how nanotechnology might affect themselves, their businesses, their investments in practical and easy-to-understand terms.
From a personal perspective, I view NanoNovus as a way to market myself, my company and my books to a wider audience. (I am the author of "The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business" and have a forthcoming book tentatively titled “Investing in Nanotechnology: Think Small, Win Big” coming out later this summer. I am also a public speaker and own my own consulting group — The NanoVeritas Group).
Obviously, the readers themselves will ultimately determine whether or not my analysis, views and opinions are worthy of their time; but I hope the code of ethics which is stated on my blog will, at least, give them an initial level of comfort. The code simply states that I will: 1) disclose all conflicts of interest, 2) publish only what I believe to be true, and 3) quickly and publicly correct all mistakes.
Jack Uldrich: As life span moves up, there's a cost to be paid (startribune.com, registration required)