Friday, June 10, 2005

Wired News runs with THONG

It has danger, it has romance, it has nanopants. It's the feel-good hit of the day.

When Nanopants Attack (By Howard Lovy, Wired News)

    On a chilly Chicago afternoon in early May, environmental activists sauntered into the Eddie Bauer store on Michigan Avenue, headed to the broad storefront windows opening out on the Magnificent Mile and proceeded to take off their clothes.

    The strip show aimed to expose more than skin: Activists hoped to lay bare growing allegations of the toxic dangers of nanotechnology. The demonstrators bore the message in slogans painted on their bodies, proclaiming "Eddie Bauer hazard" and "Expose the truth about nanotech," among other things, in light of the clothing company's embrace of nanotech in its recent line of stain-resistant "nanopants." More here

Update: And now it's entered the Slashdot-o-sphere

A new wrinkle for Eddie Bauer
QuoteBot: Naked protests work
Nano industry hits bottom


Anonymous said...

I never thought about this before but what kind of toxicity testing was performed on the paint before they used it for the slogans?

Mr. Smith

Anonymous said...

Mr. Smith,
We use ASTM certified temperas.

Anonymous said...

slashlovy! er, wait. lovydot!

Damian Allis