Thursday, June 29, 2006

Perceptive nano

Here's something I've been "agitating" for these past three years. With Lux Research onboard, I'm no longer a lone gunman ...

On perceptual risks, the public's outlook on nanotech remains positive despite a lack of knowledge, but press coverage and agitation from NGOs mean that firms won't be able to dodge these questions much longer. Instead of remaining silent, companies need a communications strategy to share their safety studies, collaborate with trusted partners, and explain the benefits nanotech can bring. More here

Nanotechnology at a crossroads between hypothesis and hype
Nanotechnology industry takes Greenpeace's bait
U.K. recognizes importance of perception
Apocalypse Nano
Britain balances science, economics, perception
IPO and Public Perception
Rational science for an irrational world
Perception is de facto nano fact


Justin Hayward said...

Looks like someone's been reading your blog Howard...,71310-0.html?tw=rss.index

Howard Lovy said...

Hi, Justin,

Yeah, a little ironic, since Wired News does not return my messages any more. I had to stop writing for them last year when I went into PR. It seems I am on the other side of the editorial wall for good now, at least in the eyes of some editors.