Thursday, May 12, 2005

Bigger bucks for better metaphors

I've been busy with more nanobio research. Always in search of better metaphors, I was impressed by pSivida chief Gavin Rezos' description of the current state of pharma. "At the moment you're taking a large amount of drug to get to where it's going - the sledgehammer to crack a nut approach," Rezos told The Age of Australia back in March.

I like that better than my own, much-more-sloppy metaphor: "Throw spaghetti on the wall and see what sticks."

That's why he's going to help revolutionize drug delivery, while I will remain purely a consumer of his services. I could use time-released caffeine, targeted only to my brain and fingers, when I'm under deadline pressure.

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