'Gee Whiz'

Thank you, Anita Campbell of Small Business Trends, who writes:

Howard Lovy, the publisher of Nanobot, de-mystifies nanotechnology. At the same time, he revels in the "gee whiz" aspect of it. And he knows how to use the gee whiz factor to capture his readers' attention, along with some humor and wit thrown in for good measure. More here