Sunday, December 07, 2008

'Star Trek' warps nanotech news


This report from a Canadian TV station rates a Star Trek NanoWarp Factor of 4 (in a scale I just invented based on the number of times "Star Trek" is mentioned in a single nanotech news story).

The video alongside the news story does not mention "Star Trek" even once, which means one of their news writers decided that Web readers will understand the story better if they sprinkled in a few "Star Trek" references. It's an annoying distraction, since as TV news stories go it actually does a competent job of outlining the hopes and fears of nanotech.

As a former TV Web writer for WDIV Local 4 in Detroit, I understand the attempt to make a connection with the reader. But somebody should inform the writer that the Web no longer appeals only to "Star Trek" geeks, and has not for a number of years.

In fact, if you haven't noticed, local TV news audiences are disappearing. And you know where all your viewers are now? They're getting their news on the Web, where they can find in-depth, substantive stories.

Oh, and this blog post rates a Star Trek NanoWarp Factor of 5.

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