I have to chuckle every time this happens. Popular Science has a story on the old "nano bad/nano good" debate. The groups the magazine chose to represent opposing sides are the Foresight Nanotech Institute and the ETC Group -- both of which have been marginalized by the nanotech research and business communities in the United States and accused of engaging in dubious science. (In fact, you could argue that both are really on the same "side," if there really can be "sides" to a science. Both began their existence with warnings about irresponsible use of science and technology.)
Anyway, as I've been writing ad nauseam for years, the popular press and wider culture all but ignore the nanotech research and business communities that have been working very hard to marginalize Foresight. It is still Foresight, along with others who have a better handle on what gets the general public fired up, that has the attention of the masses.
The "legitimate" nanotech community should pay close attention to this phenomenon.