Sunday, October 01, 2006

Nanotech hocus group

focusgroup

Maybe it's just me, but it's painful to watch this video (.mov 8.36 MB) of a focus group, sponsored by the Project on Emerging Nanotechnologies, discuss nanotechnology, safety, risk and regulation as they relate to cosmetics. It appeared that these women were given neither adequate information nor time to form opinions on the subject.

I am no expert on focus groups, and whether this one was meant to represent only a single snapshot in time, with follow-ups planned, but this video standing alone tells me only one thing about public attitudes toward nanotech in cosmetics: It's a naked face waiting to be powdered, rouged and mascaraed by whichever nanotech makeup artist gets to them first.

Backgrounder
FDA should put in more face time
Kids grill scientist dad (with ketchup and mustard)
Indigestible nanotech claim

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